The design firm headed by Ivan Chermayeff, Tom Geismar, and Sagi Haviv specializing in visual identity and brand design, art in architecture, motion graphics and exhibit design. Responsible for hundreds of the most famous trademarks in the world such as Mobil Oil, Chase bank, PBS, Viacom, Showtime, National Geographic, NBC, Barneys New York, Univision, Xerox, Cornell and Brown universities, Museum of Modern Art, and many more.

Otokar

Otokar is a major manufacturer of buses and other heavy vehicles, a part of the Koç Holding group of companies based in Turkey. Chermayeff & Geismar & Haviv has created an integrated identity program for the company and its products.

The core of the new identity program is a symbol, an “o” interrupted by a speed line, to be used primarily on the fronts of vehicles, along with a new logotype. An entire alphabet based on the logotype was created for the company’s communications.  

 

For more information, please contact Chris Nutter at christopher@nuttermedia.com.
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