Since its founding in 1987, Conservation International has become one of the most influential environmental groups in the world, successfully protecting half a billion acres of wilderness. To broaden its appeal, CI is redefining its mission, focusing on humankind’s reliance on nature. The organization came to Chermayeff & Geismar & Haviv for a mark that would match its new message. A simple blue circle underlined with green symbolizes our blue planet—emphasized, supported, and sustained—as well as a unique human form.
Motion graphics developed by Thornberg & Forester