LongKai began as a manufacturing, importing, and exporting company in Ningbo, China, specializing in fishing equipment. In recent years, the company has expanded into an international conglomerate, with a presence in markets around the world and a portfolio that includes real estate, retail management, and investment.
Chermayeff & Geismar & Haviv based the design for the new trademark on elements from LongKai’s previous logo, which suggested a seashell, a rising sun, and a wave. This new symbol combines optimism, symmetry, and simplicity to create a serious, international corporate look.
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