The design firm headed by Ivan Chermayeff, Tom Geismar, and Sagi Haviv specializing in visual identity and brand design, art in architecture, motion graphics and exhibit design. Responsible for hundreds of the most famous trademarks in the world such as Mobil Oil, Chase bank, PBS, Viacom, Showtime, National Geographic, NBC, Barneys New York, Univision, Xerox, Cornell and Brown universities, Museum of Modern Art, and many more.
Beehouse
South Korea

Beehouse is a fashion and lifestyle brand geared toward young people in Seoul, Korea. The bold symbol takes the hexagonal shape integral to a beehive’s structure and combines it with a vertical stem to clearly form a distinctive initial letter B.