The design firm headed by Ivan Chermayeff, Tom Geismar, and Sagi Haviv specializing in visual identity and brand design, art in architecture, motion graphics and exhibit design. Responsible for hundreds of the most famous trademarks in the world such as Mobil Oil, Chase bank, PBS, Viacom, Showtime, National Geographic, NBC, Barneys New York, Univision, Xerox, Cornell and Brown universities, Museum of Modern Art, and many more.
Arçelik
Turkey

Arçelik is the largest manufacturing company in Turkey; the name means “rolled steel.” In 2001, we designed an identity based on a bold, red geometrical shape that suggests the company’s name and the primary material for the appliance products it manufactures for the Turkish and European markets.