This monograph shows over 200 trademarks designed over many years by Chermayeff & Geismar. The symbols, logotypes, acronyms and monograms employ a rich variety of graphic styles and demonstrate the belief that marks of identity should reflect the radically different needs of the organizations they represent.
TM: Trademarks Designed by Chermayeff & Geismar
By Ivan Chermayeff, Tom Geismar, and Steff Geissbuhler
Published by Princeton Architectural Press and Lars Muller Publications, 2000